Last night I taught my first workshop (dubbed PR Booty Camp) for Savor the Success members. The topic was creating a personal brand and the one item that seemed to resonate most with the audience was having professional photos.
Anyone that says you don't need professional photos for your business is lying to you. There's a reason why models are paid thousands of dollars to be the 'face' of a company. In today's world where so much of our communication is web-based, a photo is a great 'stand in' for human connection.
For publicity purposes, a professional photo is absolutely essential. The media will often ask for photos to accompany articles and something taken on a camera phone or a quick snapshot just won't make the cut.
There are thousands of professional headshot photographers that are excellent at capturing you at your best. But the typical corporate headshot doesn't always communicate your brand. Think about the image you want to portray and let your photos reflect that. Here are some of my favorite examples:
Angela Jia Kim - owner of Om Aroma
Om Aroma is a luxury organic spa and organic skincare line. Angela also launched a new publication titled the Sexy Green Ecozine. She depicts 'sexy' and 'luxury' in the following way:
If your business is 'out of the box,' controversial and unorthodox - your pictures should clearly represent this attitude. Dubbed the 'Toilet Paper Entrepreneur' - author Mike Michalowicz http://www.toiletpaperentrepreneur.com/ infuses his brand through photos:
If you have a family oriented business, I love candid shots that depict happiness and playfulness. Hire a commercial photographer to shoot for your family-oriented business.
And if you're in the market for a 'professional' look - why not get a business portrait with a twist? These shots are by Christopher Gabello http://www.christophergabello.com/
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