Do you track what others are saying about you and your company?
The best way to automate this process is to set up Google Alerts on your name and company name. They can be delivered daily or weekly, depending on your preference.
But don't stop there.
Set up Google Alerts on keywords in your industry. If you're an organization expert, find out who is positioned as this title in the media. This is a great way to build a media list by seeing who is covering your field.
You can also set up Google Alerts for your competition. Who is covering their story and how can you also contribute as someone in the field?
Google Alerts are an excellent way to build a media list of contacts already covering your industry. They also provide an excellent (and free!) way to track your coverage and easily monitor your brand in the public eye.
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