Your efforts are paying off and you're starting to land media coverage for your business. Now what?
Beyond the exposure your coverage will bring , there a few 'extra steps' you can take to best leverage this exposure.
Use National Coverage to Publicize Locally and Local Coverage to Build a Buzz Nationally
Featured in the Wall Street Journal? Your local news source may want to know about this national recognition. Often reporters at larger outlets scour blogs and smaller news sources for story ideas.
Get Copies
If you were featured in print, request a reprint. This gives you a clean, professional copy from the publication and permission to post on your website and give to clients. If you were featured on TV or radio, ask the producer for a DVD copy or mp3 file of the segment. You can easily upload these to your website.
Mention Coverage in your Marketing
Update your website copy, biography, brochure, one-sheet - all of your marketing materials with _______ was featured in....
Show your Clients
Let your clients and followers know about your coverage! Post it on your blog and make a page on your website featuring links to the coverage. Print copies of the articles to include in your handouts. Hang them in your office lobby as a 'wall of fame' or in your store/restaurant/salon, etc
Follow-up for Future Coverage
Always send the media outlet a 'thank you' for covering your business. Brainstorm several new 'angles' that might be of interest to the reporter and pitch yourself as a regular guest or columnist.
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