How do you Monitor and Measure your Personal Brand?

From my eBook Creating a Winning Personal Brand

As with any marketing or publicity initiative, you want to put a system in place to measure your personal brand. Follow these steps to insure your brand is positioned correctly in the public eye and use the feedback to refine as necessary.

Have a Personal Brand Advisory Board

Form a team of personal brand advisors. This can be made up of colleagues, current customers and non-customers. Ask for honest feedback on your performance, your current brand, your marketing materials and your customer service.

Help Reporters Communicate your Brand

Give them a copy of your biography, full contact information, and even sample interview questions. Ask ahead of time how they will refer to you within the story. A good trick is to use your web address as your business name (example - Omaroma.com instead of Om Aroma). People can then easily find your website for information on you and your products/services.

Set up Google Alerts

Want to know what others are saying about you? Set up a Google alert for your name and your company name. You can also use keywords to search for your competition and where they are being featured and how they are positioned.

Use Social Networking to your Advantage

Social networking lets us become very visible to a broad audience. Your customers and the media are using social media – are you? If your personal brand is to educate on a specific topic, make sure your social networking activities reflect that. Your profiles should have the same biography information coupled with professional photos.