Feeling stumped when forming your pitches for the press? Pay attention to how segment titles and magazine cover 'teasers' are written. Here are some samples from The Today Show website:
14 Habits that Can Hurt Your Health
Prepare Your Skin for Summer
Jewelry for a Cause
Teach Kids the Value of a Dollar
Catch a producers/editors attention by writing headlines like these for your pitches (use as your subject line of your email pitch letter or the headline of your press release). Taking 5 minutes a day to check out headlines from shows you dream of getting coverage on or magazines you want to be featured in will go a long way!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment