Sunday, March 15, 2009

What Topics Should you Pitch to Oprah?

Everyone wants to be on Oprah - and that means the poor producers are inundated with pitches every day on every possible topic imaginable.

So how do you decide if your topic is a good fit? Simple - check her website!

The Oprah show website has a prominent section right on the homepage called 'Be on the Show.' They list all of the hot topics they are covering. After you click on the appropriate topic, you'll be taken to a form where you can contact the show. These submissions are read and passed along to producers if it's a good fit.

If you subscribe to a media database (such as Vocus) that lists producer contact information - don't just pitch any or every producer on the list. Instead read the credits at the end of the show to see which producers are handling which segments (example: fashion, beauty, finance, lifestyle, etc). Then use the topic list on the website as your guide to the topics they are planning to cover and pitch the producer covering your specific 'beat.'

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