Monday, March 1, 2010
How to Book Multiple TV appearances
Check out my vlog and then click over to http://casseracommunications.com/pages/coaching.htm to check out the awesome new coaching packages!!
Thursday, February 11, 2010
PR Telecourse Details Now Live!
Check out www.ultimateprintensive.com to learn all about it. This is going to be an amazing course providing ALL the details you need to run a successful publicity campaign!
Wednesday, January 27, 2010
PR Telecourse - Coming Soon!
Are you looking to kick up your PR efforts this year? Do you feel overwhelmed managing a DIY PR Campaign?
I've received many requests over the past few years asking when I would begin to offer coaching. Well, now I'm ready! Kicking off in February, I'll be offering my PR Secrets 5-week telecourse. This will be jam-packed with information AND hands-on work. You'll not only be able to listen to all of my insider information as a publicity expert and a frequent TV media personality, but you'll also write pitches, compile media lists and gain access to my 'little black book' of contacts.
If you're interested in more information, email me casseracommunications@gmail.com for more details!
I've received many requests over the past few years asking when I would begin to offer coaching. Well, now I'm ready! Kicking off in February, I'll be offering my PR Secrets 5-week telecourse. This will be jam-packed with information AND hands-on work. You'll not only be able to listen to all of my insider information as a publicity expert and a frequent TV media personality, but you'll also write pitches, compile media lists and gain access to my 'little black book' of contacts.
If you're interested in more information, email me casseracommunications@gmail.com for more details!
Wednesday, January 20, 2010
30-Days to Digital Media Expertise
Buying and managing digital media is at the forefront of most 2010 campaigns. 30-Days to Digital Media Expertise suthored by Jay Friedman and Geoff Halsema of the Goodway Group is an easy-to-digest manual that demystifies digital media planning, buying and campaign management. The book makes complex topics like behavioral targeting, ad serving, and the power of combining search and display, into digestible, daily readings.
Even better, the book is available for only $9.95 as a PDF download on Scribd by visiting this link: http://bit.ly/8SXfLX An absolute MUST READ for anyone in the digital space!
Monday, August 24, 2009
Cassera Communications Featured in Art Print Issues
Cassera Communications was recently featured on Art Print Marketing Expert Barney Davey's Blog - check out the post here! http://www.artprintissues.com/2009/08/publicity-is-a-big-deal-for-visual-artists-and-all-small-businesses.html
Tuesday, July 14, 2009
Fox 29 News Segment - Eat Healthy at the Ballpark
Check out Melissa Cassera on Fox 29 discussing 'How to Eat Healthy at the Ballpark!'
Wednesday, July 1, 2009
Holiday Gift Guide Pitching
I've been getting a lot of inquiries about Holiday Gift Guide submissions. Here are some common FAQs:
1. Some holiday gift guides close in July. Major magazines such as Family Circle, O Magazine and Glamour are all working on this issue now.
2. Put together a special pitch just for Holiday Gift Guide submissions. It should state why your 'gift' is perfect for that particular outlet and include all of the necessary information such as pricing and where to buy. Popular themes this year seem to be budget gifts (under $50 or under $100) and eco-friendly gifts.
3. Realize that gift guide editors are sometimes a special contributor and not your normal contact at the publication. You'll need to do some legwork to find out the right contact. Or you can hire a publicist with access to the information to do your gift guide pitching for you.
4. Be ready to send samples. If you are limited to the number of samples you can send, reserve them for your most-wanted spots and then divide the rest among other placements. Don't blindly mail samples to a bunch of outlets.
5. Don't ignore newspapers. I know we all want to be featured in O Magazine's guide or on the Today Show - and I don't blame you! But don't forget the Top 250 newspapers and also your local papers. Magazine editors read them. TV producers read them to find segment ideas. I had a client that made all of his holiday sales last year strictly from newspaper coverage. Another client was recently featured in a local NYC newspaper and landed a feature in More Magazine. Newspapers work!
1. Some holiday gift guides close in July. Major magazines such as Family Circle, O Magazine and Glamour are all working on this issue now.
2. Put together a special pitch just for Holiday Gift Guide submissions. It should state why your 'gift' is perfect for that particular outlet and include all of the necessary information such as pricing and where to buy. Popular themes this year seem to be budget gifts (under $50 or under $100) and eco-friendly gifts.
3. Realize that gift guide editors are sometimes a special contributor and not your normal contact at the publication. You'll need to do some legwork to find out the right contact. Or you can hire a publicist with access to the information to do your gift guide pitching for you.
4. Be ready to send samples. If you are limited to the number of samples you can send, reserve them for your most-wanted spots and then divide the rest among other placements. Don't blindly mail samples to a bunch of outlets.
5. Don't ignore newspapers. I know we all want to be featured in O Magazine's guide or on the Today Show - and I don't blame you! But don't forget the Top 250 newspapers and also your local papers. Magazine editors read them. TV producers read them to find segment ideas. I had a client that made all of his holiday sales last year strictly from newspaper coverage. Another client was recently featured in a local NYC newspaper and landed a feature in More Magazine. Newspapers work!
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