New Blog

For all the latest publicity news, tips and case studies, visit my new blog home at www.easyprsecrets.com

How to Pitch - Lucky Magazine

It's so important to know how every member of the media prefers to receive a pitch, but without a professional publicist to guide you in the right direction, this can be quite a challenging endeavor.

I've done a little legwork for you by interviewing Editor-at-Large of Lucky Magazine on how she prefers to be pitched! Her insight is not only valuable for Lucky, but for any publication you are reaching out to!


http://www.savorthesuccess.com/blog/melissa-cassera/how-to-pitch-lucky-magazine

How to Book Multiple TV appearances

Check out my vlog and then click over to http://casseracommunications.com/pages/coaching.htm to check out the awesome new coaching packages!!

PR Telecourse Details Now Live!

Check out www.ultimateprintensive.com to learn all about it. This is going to be an amazing course providing ALL the details you need to run a successful publicity campaign!

PR Telecourse - Coming Soon!

Are you looking to kick up your PR efforts this year? Do you feel overwhelmed managing a DIY PR Campaign?

I've received many requests over the past few years asking when I would begin to offer coaching. Well, now I'm ready! Kicking off in February, I'll be offering my PR Secrets 5-week telecourse. This will be jam-packed with information AND hands-on work. You'll not only be able to listen to all of my insider information as a publicity expert and a frequent TV media personality, but you'll also write pitches, compile media lists and gain access to my 'little black book' of contacts.

If you're interested in more information, email me casseracommunications@gmail.com for more details!

30-Days to Digital Media Expertise

Buying and managing digital media is at the forefront of most 2010 campaigns. 30-Days to Digital Media Expertise suthored by Jay Friedman and Geoff Halsema of the Goodway Group is an easy-to-digest manual that demystifies digital media planning, buying and campaign management. The book makes complex topics like behavioral targeting, ad serving, and the power of combining search and display, into digestible, daily readings.

Even better, the book is available for only $9.95 as a PDF download on Scribd by visiting this link: http://bit.ly/8SXfLX An absolute MUST READ for anyone in the digital space!

Cassera Communications Featured in Art Print Issues

Cassera Communications was recently featured on Art Print Marketing Expert Barney Davey's Blog - check out the post here! http://www.artprintissues.com/2009/08/publicity-is-a-big-deal-for-visual-artists-and-all-small-businesses.html